Mobile Coverage Marketing

As your largest investment, your network deserves the right marketing

With CellVision mBOSS, operators are able to efficiently reach out to existing and new consumers about the current coverage foothold and progress of network expansion through customer web sites and other marketing channels.

The coverage and network expansion is the sole biggest investment for the Mobile Operator. Making this investment visible to your customers and ensure that the new services are adopted by as many as possible is key. With CellVision mBOSS operators are able to efficiently reach out to existing and new consumers about the current coverage foothold and progress of network expansion through customer web site and other marketing channels.

Typical 4G rollout costs for European network operators
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million euros

Your network and its coverage matters the most to customers. Tell them what they need to know & keep them informed

Coverage and network marketing doesn’t have to be a passive one off experience, and it shouldn’t be; You’re expanding your network on a daily basis. By using mBOSS you can keep your customers informed about these improvements but keep them relevant to each and every customer.

mBOSS supports two approaches to this:

  • Geographical ‘subscription’ based updates, informing the customer where you improve and expand your network that is relevant for them.
  • Automated, geo-centric notifications or promotions that are based on a subscribers network patterns, subscription type, handset information and usage. For example: promoting new 4G rollout to customers with 4G handsets within the 4G coverage area.

Best practice usability, a tailored design, with tight integration = The best solution for you

With our subject matter knowledge and the flexibility of our product you can get the best of both worlds. A unique look, without the steep leaning curve on usability and design.

Our customer facing solutions are designed for all types of devices and can be integrated in ways that work with your business. We use the latest web technology to make sure our product is the best in the market.

Fully integrated with the control that you need

There’s nothing more embarrasing than inaccurate our out-of-date informaiton on your website.

mBOSS provides the benefits of a fully integrated solution, and the saftey of control. You can choose to automate the data publishing with rule based authorisation, or use visual control through our publishing interface to see the changes before you push the button.